The Email Marketing Starter Pack

The Email Marketing Starter Pack is designed to get you in action when it comes to email.

The Starter Pack follows a four step process:

STEP ONE: Hand it off to email. We audit our time and energy and hand off all the shit we hate and sucks our time to email. We create a basic job description which helps you energetically break up with crap in your business.

STEP TWO: Hot email plan. We decide how our email efforts will look and we create a basic but fuqing effective email marketing plan.
Bonus: Email content planner

STEP THREE: Hot automations. You'll learn the PB proprietary method for crafting any high-converting automation. You'll learn my hot framework to craft ANY automation including sales and onboarding.

STEP FOUR: Journifying the automation. You'll stuff it with content you feel excited to write.

Included Bonuses:

  • Content brainstorm questions + matrix planner
  • Repurposing content planner
  • How to Sell with Email masterclass
  • Pump up your Profit masterclass

NOTE: You will receive a login from Kajabi. Ignore this. You will access your program through Notion. If you have unsubscribed from marketing material, please reach out to [email protected] as your content may not be delivered.

Hot praise from hot people:

Peta’s strategic knowledge around building and scaling a business, and email marketing, is unparalleled.

Taria Lanham | Lifecycle CRM Manager

Peta is an absolute mastermind when it comes to all things email.

Natasha | Head of Marketing at Koonara Wines

$85.00 AUD

The Email Marketing Starter Pack TERMS AND CONDITIONS


This Program is owned and operated by PETA SERRAS ABN 29 254 650 790 trading as PROFESSIONAL BABE (‘PROFESSIONAL BABE’, ‘we’, ‘our’, or ‘us’).

Please read these Terms and Conditions (‘Terms’) carefully before you purchase or otherwise access our online Program, THE BUSINESS OF EMAIL MINIMIND (‘Program’). These Terms, along with our Site Terms and Conditions and our Privacy Policy (‘the Terms’), govern your access to and participation in the Program.

By accessing the Program, you:

  1. acknowledge that you have read, and agree to comply with and be legally bound by, these Terms; and
  2. warrant that you are over 18 years of age and have the legal capacity to enter into a binding contract.

We reserve the right to modify these Terms at any time, consistent with applicable laws and principles, without notice to you. These changes will be effective as of the date we post the revised version on this Site. It is your responsibility to review these Terms prior to initial use as well as periodically throughout your use of our Program. If at any time you choose not to accept these Terms, you should discontinue your use of our Program.

By continuing to access this Program, you are deemed to accept any future amendments to these Terms. If you are uncertain about the Terms or anything else on our Site, please don’t hesitate to contact us before completing any purchase.


You may apply to access the Program by completing the application form and paying the Program Fee on our Site WWW.PROFESSIONALBABECOURSES.COM (‘Site‘). You agree to provide accurate, current and complete information about yourself as requested or directed, and to promptly update this information to maintain its accuracy. We have the right to suspend or terminate your Program access if we suspect that such information is inaccurate or incomplete. We also reserve the right to deny your Program application for any reason.

Your access to the Program commences when your application has been accepted by us, or a date specified on our Site, and you pay the price as displayed on our Site and in accordance with these Terms (‘Program Fees’). Your access to the Program continues until terminated under these Terms or the Program is taken down. We will provide you with 90 days’ notice should we plan to take down the Program.

To access the Program, you may be required to create an account. In doing so, you must provide accurate information, including your name, your business name (if applicable), address, a valid email address and contact number. You must also be at least 18 years old. You agree to update this information if and when it changes. You are solely responsible for the activity that occurs on your account, so please keep your account password secure.


The Program Fees are payable in full upfront or by instalment payments.

If you choose to pay in instalments, you authorise us to automatically charge the credit card on file for any payment balances owing and agree to keep all billing information current at all times. Where you fail to make payment or payment is declined for any reason, you must provide a new eligible method of payment immediately or we may suspend or revoke your access to the Program. You will be liable for all outstanding payments, including any costs incurred by us trying to recoup the outstanding Program Fees such as debt collection agency costs, including any legal costs on any Program Fees that remain outstanding. After two weeks of payments being overdue, collection fees are added at a rate of $60 per hour.


The Program Fees are non-refundable except as required by law or at our sole discretion. We do not provide refunds simply because your situation has changed or you have changed your mind.

We want you to be 100% happy with your purchase, and so we provide a satisfaction guarantee and have a ‘no question left unanswered’ policy. You have the ability to submit your questions via Slack for us to answer.


During your Program, we will provide you with certain Program Entitlements, including:

  • The modules of work and any group coaching calls advised on the Program page or in the Program materials.

If a Force Majeure event of any kind requires that any Program Entitlements be delayed, they will either take place in a different allowable format or be rescheduled. You will not be entitled to any compensation for Program Entitlements that are unable to proceed due to a Force Majeure event.

From time to time, we may also provide you with certain benefits, such as products, programs, workshops or other courses, which may be provided by third parties. We do not offer any guarantees regarding these benefits, including their accuracy or quality, the duration for which they are available or that they are suitable for your purposes.

During the Program, you may also be invited to participate in an online group. In order to be admitted and retain access to the group, you will be required to comply with its rules, including the rules provided by the hosting platform. If you breach the rules of the online group, your access to the group will be revoked and, depending on the severity of the breach, your access to the Program may also be revoked.

We reserve the right to cease operating any associated online group with [7] days’ notice to you.


We are committed to your enjoyment of and satisfaction with the Program. Should you have any concerns or be dissatisfied in any way, please contact us via email ([email protected]) and include:

      1. your name;
      2. the email address you used to apply for the Program;
      3. details of your concern or complaint;
      4. details of what you would like us to do to resolve the matter; and
      5. copies of any relevant correspondence.

We will acknowledge your complaint within 3 business days and aim to resolve it within 14 business days. If we are unable to do so, we will provide an explanation accordingly.

You agree not to engage in any behaviour, in public or in private, that is negative or derogatory towards us, and we agree to the same. This includes (but is not limited to) communications with third parties or posting on social media.

Where a dispute cannot be resolved, it will be submitted for mediation in accordance with The Arbitrators and Mediators Australian Mediation and Conciliation Rules. Should the dispute be unable to be resolved at mediation, you agree to submit to the exclusive jurisdiction of the courts of the State or Territory where we are located.


As part of the Program, you will have access to certain materials, including programs, workbooks, forms, templates, precedents, webinars, digital products and other content (‘Materials’). We retain ownership of all Intellectual Property Rights (including copyright) in the Program and the Materials.

To the extent required for participation in the Program, you are granted a non-exclusive, non-transferable, single-use, limited licence to access and use the Materials for your own personal use, and you agree not to:

      1. modify the Materials;
      2. copy or share the Materials or in any way cause or allow them to be copied or shared;
      3. assign or transfer your membership of the Program to any other person without our express written consent; or
      4. sublicense, publish, sell, or provide the Materials to, or otherwise allow them to be used by, third parties.

Your use of the Materials may also be subject to our Site Terms and Conditions and Privacy Policy.

If you infringe our Intellectual Property Rights, we reserve the right to terminate your access to the Program and the Materials without refund and pursue legal remedies.

For any intellectual property that you provide us with through your participation in the Program (‘Participant Content’), you warrant that you are the owner of this intellectual property and indemnify us against any claim made by a third party arising out of any breach of intellectual property rights from our use of the Participant Content (including distribution for promotional purposes). By participating in the Program, you grant us a non-exclusive, irrevocable, royalty-free, perpetual licence to use and reproduce your Participant Content at our discretion.


Where you have provided testimonials (in any format), you acknowledge that we may use these along with reference to you on our Site and social media channels, or any other avenue, for promotional and other purposes at our discretion.

You acknowledge that part of your Program may include recording (in audio and/or video format) your participation in the Program, where you may feature prominently. These recordings are both for the purposes of providing the Program and for us to use in our promotional material to market the Program. You consent to our use of these recordings without restriction, including but not limited to our ability to modify, publish, reproduce or distribute them at our discretion.


We reserve the right to terminate your access to the Program with immediate effect if:

    1. you do not pay the Program Fees when due;
    2. you infringe our Intellectual Property Rights;
    3. you engage in conduct that is injurious or potentially harmful to our reputation;
    4. you disclose Confidential Information without consent;
    5. your actions are contrary to our interests;
    6. we consider that mutual trust and/or confidence no longer exists; or
    7. you fail to comply with any of the other provisions of these Terms or otherwise breach any undertaking, warranty or obligation under these Terms.

If we terminate your access to the Program, we may, at our sole discretion, refund any prorated balance of the Program Fee already paid by you.


You agree to respect our privacy and confidential information, which includes information relating to our business, finances, operations, marketing strategy, administration, technology, clients, customers, employees, contractors or suppliers, along with our intellectual property and other information relating to trade secrets, know-how, systems and processes. Accordingly, unless you have our prior written consent, you will keep any information we choose to share confidential. This also applies to the privacy and confidential information of other Program participants. We will not disclose any information you provide except as set out in these Terms.

However, these obligations of confidentiality do not apply to any disclosure that:

  1. is for the purpose of performing the Terms or exercising a party’s right under the Terms;
  2. is required by Applicable Law; or
  3. relates to Confidential Information that is publicly available through no fault of the receiving party or its personnel, or was rightfully received from a third party without restriction or breach of any obligation of confidence.


In addition to any other prohibitions, you must not under any circumstances access or otherwise use the Program or its content:

  1. for any unlawful purpose;
  2. if you or your business in any way competes with our business;
  3. to solicit others to perform or participate in any unlawful acts;
  4. to violate any international, federal, or state regulations, rules, laws, or local ordinances;
  5. to attempt to change, remove,  or otherwise interfere with the Program or any of its Materials;
  6. to infringe upon any other person's proprietary rights; or
  7. to send any unsolicited advertising or promotional material, commonly referred to as 'spam'.


We provide the Program and its content on an ‘as is’ basis, and do not guarantee any specific results from your participation. Your experience will depend on your own commitment, motivation and intent to follow through. Any examples of previous participants’ experiences, including reviews, testimonials or other statements, are provided for illustrative purposes only, and are simply examples of what can be possible.

You agree that you engage in the Program at your own risk.

Except as expressly permitted by law, we cannot be held liable for:

  1. any loss or damage that you may suffer as a result of your participation;
  2. your inability to participate in the Program for any reason;
  3. your failure to maintain the security of your login details that enable you to access the Program;
  4. the statements or conduct of any third party; or
  5. your reliance on the suggestions or recommendations of any third party or Program participant.

You agree to indemnify us against any loss or damage, including legal costs, related to your breach of these Terms.

Any content or information provided in the Program is of a general nature only and does not constitute professional advice. We do not purport to be legal or medical practitioners, financial advisors or any other type of licensed professional and cannot be held liable for any reliance on the information we provide through the Program. No part of the Program is a substitute for obtaining advice that is specific to your individual circumstances from a qualified professional.

You are responsible for determining whether the Program is right for you. We reserve the right to terminate or suspend your access to the Program at any time should we believe that it is not appropriate for you, or that further professional advice should be sought.

Any reference to other products or services, programs, courses, processes or other information appearing within the Program does not constitute or imply our endorsement, sponsorship or recommendation in any way.


When you apply to take part in the Program, and during your participation, you may be required to provide us with certain personal information (such as contact details) and sensitive information (such as information about your health or finances).

Your privacy is extremely important to us. We will only use your personal information in order to provide you with the Program Entitlements and to communicate with you about the Program. Where you wish to withdraw your consent from email communications, you may simply unsubscribe. Your information will be dealt with in accordance with our Privacy Policy —


These Terms will become binding when you agree to these Terms, including by clicking 'I consent' or 'I agree' or similar, or by purchasing and/or commencing the Program.


Whenever possible, each provision of these Terms will be interpreted in such a manner as to be effective and valid under Applicable Law, but if any provision of these Terms is held invalid or unenforceable, the remainder of these Terms will nevertheless remain in full force and effect and the invalid or unenforceable provision will be replaced by a valid or enforceable provision.


You cannot assign these Terms, or otherwise deal with the benefit of them or any rights under them, without our prior written consent. We reserve the right to assign or novate the Terms, or otherwise deal with the benefit of them or rights under them, without your consent.


These Terms constitute our entire agreement with you about the Program and supersede all previous agreements, understandings and negotiations.


The performance and enforcement of these Terms will accord with the laws in force in the State or Territory in Australia where we are located as indicated on our Site. You agree to submit to the exclusive jurisdiction of the courts in that jurisdiction.

After a business smackdown and shake up? Add the 'Who Are You Becoming' mini program for $35

This self-paced offer is amazing for auditing your business, dreaming big, and using the Email Marketing Starter Pack.

➸ Add AUD $35 to your Email Marketing Starter Pack to take up the offer.

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