I know the makings of wet dreams for business owners... and it involves email.
Notice how I said email and not newsletters? ‘Cause, that’s just the tip of email marketing. Giving good email is more than a sporadic and beige broadcast that your list never opens. It’s making email work for you — in every possible way.
It automates processes you spend hours on, plugs the profit holes, onboards your customers, and works as a top-notch VA who always shows up and never needs sleep.
So if you’re only using email for newsletters, it’s like buying a treadmill as a clothesline — it does a lot more than just being the place you hang your knickers to dry.
This is how most people approach email, and this is where I come in. I’m going to help you save time, automate your processes, make you money, and build up a database you own.
Giddy up and get ready to give good email.
Give Good Email is a comprehensive self-study program on all things email marketing and automation.
Dripping with strategy, you’ll level up your processes, write emails your audience is gagging to read, craft sequences that convert, and make money whilst you sleep.
Wonder how I can help you give good email? It looks a little like this —
➸ Creating a strategic plan around email that gives you a semi when you think about it
➸ Mapping the customer journey in a way where your peeps wonder if you’re psychic
➸ Understanding what all those numbers & metrics mean and how to make ‘em your bitch
➸ Planning for launches by segmenting your subscribers and getting ‘em ready for the sale
➸ Radically reducing your admin load so you’ve got time to grow your business or sleep
➸ Setting your business up for scale and do it in a ‘set and almost forget’ way
➸ Making all inboxes crush on you because your deliverability is *chefs kiss*
➸ Crafting thumb-stopping copy that sounds like you
➸ Sorting through your current subscribers, make sense of the mess, and know your plan of attack
➸ And get you paid whilst you vacay because your funnel converts — FYI, it’s possible and it’s the tits
Fancy being Don Draper every Tuesday by ducking out for lunch and a movie?
Automation increases productivity and saves time in the workplace. A whopping six hours a week. How would you spend these six extra hours?
Email charlatan or email unicorn?
I ain’t some marketing bro swinging their dick around the room claiming they’re the shit with zero experience but full of bravado. I’m Peta (she/her) and my methods are sticky, humorous, and profitable.
And I know I can help you because I’ve been with a lot of people. Because we're friends, I’m happy to kiss and tell. Over 250 business owners have trusted me with their email sitch, so know you’re doing this with experienced hands.
Before claiming my email unicorn status, my background was antagonizing the incels and coming up with 472 ways to weave a dick joke into an article. My words have been splashed on the pages of big named glossies like Marie Claire, Women’s Health and Fitness Magazine, MiNDFOOD, Woman’s Day, Oxygen, and SheSaid.
Give Good Email is a girthy self-study program. The content is thick and satisfying, and it’s been sequenced in a way that you’ll learn, implement, and reap the cash-money-time-saving results of email.
Something missing? Don’t stress. We have two group coaching sessions on the calendar and more coming up. We got you.
We didn't pay her to say this..
Having worked in email marketing for 10 years, I thought I had a pretty good grasp on what works and what doesn’t work. And then I met Peta.
Peta just gets email. She has this innate understanding of what makes a customer tick, what they’ll want to hear, when they’ll want to hear it, and how to leverage personalisation and segmentation to get that message across in a way that gets results. She understands how email can save you time and make you money, and she knows how to make the most of it. She also knows how to share that knowledge in a way that anyone can understand.
Her ability to craft email sequences that get absurd results is unsurpassed. Opens and clicks through the roof. I’m fangirling hard over Give Good Email, and you will be too.
— Taria Lanham from Lanham Digital
(we fangirl over too you, Taria)