Give Good Email

I know the makings of wet dreams for business owners... and it involves email.


Notice how I said email and not newsletters? ‘Cause, that’s just the tip of email marketing. G
iving good email is more than a sporadic and beige broadcast that your list never opens. It’s making email work for you — in every possible way.

It automates processes you spend hours on, plugs the profit holes, onboards your customers, and works as a top-notch VA who always shows up and never needs sleep.

So if you’re only using email for newsletters, it’s like buying a treadmill as a clothesline — it does a lot more than just being the place you hang your knickers to dry.

This is how most people approach email, and this is where I come in. I’m going to help you save time, automate your processes, make you money, and build up a database you own. 

Giddy up and get ready to give good email.

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Give Good Email is a comprehensive self-study program on all things email marketing and automation.


Dripping with strategy, you’ll level up your processes, write emails your audience is gagging to read, craft sequences that convert, and make money whilst you sleep.

Wonder how I can help you give good email? It looks a little like this —


➸ Creating a strategic plan around email that gives you a semi when you think about it

➸ Mapping the customer journey in a way where your peeps wonder if you’re psychic

➸ Understanding what all those numbers & metrics mean and how to make ‘em your bitch

➸ Planning for launches by segmenting your subscribers and getting ‘em ready for the sale

➸ Radically reducing your admin load so you’ve got time to grow your business or sleep

➸ Setting your business up for scale and do it in a ‘set and almost forget’ way

➸ Making all inboxes crush on you because your deliverability is *chefs kiss*

➸ Crafting thumb-stopping copy that sounds like you

➸ Sorting through your current subscribers, make sense of the mess, and know your plan of attack

➸ And get you paid whilst you vacay because your funnel converts  — FYI, it’s possible and it’s the tits

Fancy being Don Draper every Tuesday by ducking out for lunch and a movie?

Automation increases productivity and saves time in the workplace. A whopping six hours a week. How would you spend these six extra hours?

Email charlatan or email unicorn?

I ain’t some marketing bro swinging their dick around the room claiming they’re the shit with zero experience but full of bravado. I’m Peta (she/her) and my methods are sticky, humorous, and profitable.

And I know I can help you because I’ve been with a lot of people. Because we're friends, I’m happy to kiss and tell. Over 250 business owners have trusted me with their email sitch, so know you’re doing this with experienced hands.

Before claiming my email unicorn status, my background was antagonizing the incels and coming up with 472 ways to weave a dick joke into an article. My words have been splashed on the pages of big named glossies like Marie Claire, Women’s Health and Fitness Magazine, MiNDFOOD, Woman’s Day, Oxygen, and SheSaid.

Give Good Email is a girthy self-study program. The content is thick and satisfying, and it’s been sequenced in a way that you’ll learn, implement, and reap the cash-money-time-saving results of email.

I’ve worked with enough people to know it’s different strokes for different folks, so this isn’t a program like you’ve done before; it’s a choose-your-own-adventure experience. Your email situation is going to be different to someone else's, which is why we start with a quiz — What’s Your Email Marketing Dating Style.

It will help you to identify your email dating style, revealing a tailored roadmap where you’ll work through the content in a way that’s perf for your business. So take your time, and know you’ve got a couple of group coaching sessions up your sleeve if you’re getting stuck. Solo AND group play. Love that journey for you.

Here’s the goodness you’ll be fondling when you’re inside —

You could classify your email sitch as a ‘flaming pile of shit’ and that’s okay, ‘cause we’re getting clear on your starting point, your goals, and your email marketing dating type.

➸ The Business Audit
➸ 
The Quiz — will point you towards the best roadmap for you
➸ 
The Customer Avatar (but less wanky) exercise
➸ 
checklist of processes in your biz that could (and should) become an email automation

The basics will form a steady foundation for you to build upon and the reason you give good email. Featuring content you’ll revisit routinely, it will keep your list healthy, engaging, and motherflippin’ profitable.

➸ Creating an email marketing plan
➸ 
Creating a content plan you stick to
➸ 
How to conduct regular reports (and why you should)
➸ 
And scrubbing your list to keep it healthy

It's one thing to send emails and have automations, but it's next level to use the  metrics to form your next moves. If the analytics part of email marketing elicits mild nausea, we're going to fix that.

Open rates, click rates, bounce rates and conversion rates (unpacking and improving)
➸ 
Industry benchmarks and how to create your own
➸ 
Why unsubscribes are okay and why you should welcome them
➸ 
And boosting your email metrics up

Fun fact thanks to Campaign Monitor — marketers who used segmented campaigns noted as much as a 760% increase in revenue. Segmentation is essential if you want to give good email, so if it's new to you, don't sweat it, we've got you.

➸ The what, why, and how of segmentation
➸ 
Working what segmentation your biz needs
➸ 
How to segment an established list (I got chu)
➸ 
And dramatically increasing conversions on launches with spicy segments who are READY

If you dream of email working as your VA that works 24/7 to onboard your customers, sell to new ones, and everything in between, you're going to froth on our automation module.

➸ The what, why and how of automation, including working out everything to automate
➸ 
Journifying your customer’s experience and how we work this out to make it mint
➸ 
My formula for mapping out high-converting automations of 60-90% open rates
➸ 
All things sequences, funnels and more — new customer onboarding sequences, welcome sequence, sales funnels, re-engagement sequences, and using personalisation

Phobias about ending up in the spam folder? Wondering what puts you in email jail? Part of Giving Good Email is you know, making sure people get your emails. We cover email best practices and how we can boost deliverability by scrubbing your list. Grab a bucket and a mop.

➸ Best email practices and structuring non-spammy emails that are ace for deliverability
➸ 
Testing emails to stay the fuq out of spam/promotions
➸ 
Cold list strategies if your deliverability is fuqed from emailing icy people
➸ 
Scrubbing your list to keep it healthy and happy

Eep, we’ve got a cold one! If you haven’t emailed your list in a while... or ever... you’ll learn how to develop a strategic plan to revive a cold list, segment if it hasn’t been already, and use your plan to turn those cold subscribers into spicy ones.

➸ The strategy to use if your list has gone cold
➸ 
Working with a cold list that's been segmented
➸ 
And working with one that hasn't
➸ 
Create a strategic marketing plan that gives you a semi when you think about it

Anything to do with content writing appears here. With strategies to make you nut out copy quicker than you can say ‘banana hammock’, tips on writing clickable and engaging content, and how to develop your brand voice.

➸ 
Subjects, preview text, and enticing CTAs
➸ 
Crafting newsletters, emails, and content for automated emails that sound like you 
➸ 
Tone of voice and consistency with your emails and copy
➸ 
Repurposing high-converting content that’s been validated and turn it into a funnel

I’ve worked with enough people to know it’s different strokes for different folks, so this isn’t a program like you’ve done before; it’s a choose-your-own-adventure experience. Your email situation is going to be different to someone else's, which is why we start with a quiz — What’s Your Email Marketing Dating Style.

It will help you to identify your email dating style, revealing a tailored roadmap where you’ll work through the content in a way that’s perf for your business. So take your time, and know you’ve got a couple of group coaching sessions up your sleeve if you’re getting stuck. Solo AND group play. Love that journey for you.

Here’s the goodness you’ll be fondling when you’re inside —

You could classify your email sitch as a ‘flaming pile of shit’ and that’s okay, ‘cause we’re getting clear on your starting point, your goals, and your email marketing dating type.

➸ The Business Audit
➸ 
The Quiz — will point you towards the best roadmap for you
➸ 
The Customer Avatar (but less wanky) exercise
➸ 
checklist of processes in your biz that could (and should) become an email automation

The basics will form a steady foundation for you to build upon and the reason you give good email. Featuring content you’ll revisit routinely, it will keep your list healthy, engaging, and motherflippin’ profitable.

➸ Creating an email marketing plan
➸ 
Creating a content plan you stick to
➸ 
How to conduct regular reports (and why you should)
➸ 
And scrubbing your list to keep it healthy

It's one thing to send emails and have automations, but it's next level to use the  metrics to form your next moves. If the analytics part of email marketing elicits mild nausea, we're going to fix that.

Open rates, click rates, bounce rates and conversion rates (unpacking and improving)
➸ 
Industry benchmarks and how to create your own
➸ 
Why unsubscribes are okay and why you should welcome them
➸ 
And boosting your email metrics up

Fun fact thanks to Campaign Monitor — marketers who used segmented campaigns noted as much as a 760% increase in revenue. Segmentation is essential if you want to give good email, so if it's new to you, don't sweat it, we've got you.

➸ The what, why, and how of segmentation
➸ 
Working what segmentation your biz needs
➸ 
How to segment an established list (I got chu)
➸ 
And dramatically increasing conversions on launches with spicy segments who are READY

If you dream of email working as your VA that works 24/7 to onboard your customers, sell to new ones, and everything in between, you're going to froth on our automation module.

➸ The what, why and how of automation, including working out everything to automate
➸ 
Journifying your customer’s experience and how we work this out to make it mint
➸ 
My formula for mapping out high-converting automations of 60-90% open rates
➸ 
All things sequences, funnels and more — new customer onboarding sequences, welcome sequence, sales funnels, re-engagement sequences, and using personalisation

Phobias about ending up in the spam folder? Wondering what puts you in email jail? Part of Giving Good Email is you know, making sure people get your emails. We cover email best practices and how we can boost deliverability by scrubbing your list. Grab a bucket and a mop.

➸ Best email practices and structuring non-spammy emails that are ace for deliverability
➸ 
Testing emails to stay the fuq out of spam/promotions
➸ 
Cold list strategies if your deliverability is fuqed from emailing icy people
➸ 
Scrubbing your list to keep it healthy and happy

Eep, we’ve got a cold one! If you haven’t emailed your list in a while... or ever... you’ll learn how to develop a strategic plan to revive a cold list, segment if it hasn’t been already, and use your plan to turn those cold subscribers into spicy ones.

➸ The strategy to use if your list has gone cold
➸ 
Working with a cold list that's been segmented
➸ 
And working with one that hasn't
➸ 
Create a strategic marketing plan that gives you a semi when you think about it

Anything to do with content writing appears here. With strategies to make you nut out copy quicker than you can say ‘banana hammock’, tips on writing clickable and engaging content, and how to develop your brand voice.

➸ 
Subjects, preview text, and enticing CTAs
➸ 
Crafting newsletters, emails, and content for automated emails that sound like you 
➸ 
Tone of voice and consistency with your emails and copy
➸ 
Repurposing high-converting content that’s been validated and turn it into a funnel

Keen but can't find the buy now button?

Jump on the priority list and whilst you wait we'll send you a few goodies. Look at us going steady. Love this for us.

Thank you for subscribing!

Something missing? Don’t stress. We have two group coaching sessions on the calendar and more coming up. We got you.

We didn't pay her to say this..

Having worked in email marketing for 10 years, I thought I had a pretty good grasp on what works and what doesn’t work. And then I met Peta.

Peta just gets email. She has this innate understanding of what makes a customer tick, what they’ll want to hear, when they’ll want to hear it, and how to leverage personalisation and segmentation to get that message across in a way that gets results. She understands how email can save you time and make you money, and she knows how to make the most of it. She also knows how to share that knowledge in a way that anyone can understand.

Her ability to craft email sequences that get absurd results is unsurpassed. Opens and clicks through the roof. I’m fangirling hard over Give Good Email, and you will be too.

Taria Lanham from Lanham Digital
(we fangirl over too you, Taria)

Keen but can't find the buy now button?

Jump on the priority list and whilst you wait we'll send you a few goodies. Look at us going steady. Love this for us.

Thank you for subscribing!